The podcast dashboards and listeners breakdown
Podspace provide stats and breakdowns on your listeners and distinct listens on Space and Podcast level. Podspace is compliant with the IAB Technical Guidelines for Podcast Measurement (see this list) and use IABs definitions for our key metrics.
Key metrics
Podspace provide the following key metrics.
Plays
Plays is a metric containing IAB Listens, Spotify Streams and YouTube Views. We've summarized these metrics for a convenient overview, but please note that they're not defined the same way and should hence be analyzed separately. Everywhere a total is provided, you can also see breakdowns on hover.
Metric | Measuring | Provided by | Definition |
|---|---|---|---|
IAB Listens | All RSS | Podspace | An episode download (see full definition here) |
Spotify Streams | Spotify video shows | Spotify | Episode streamed for 60 seconds or more (see full definition here) |
YouTube View | YouTube videos | YouTube | The first frame of the video is played (see full definition here) |
Listeners and viewers
Listeners and viewers is a metric containing IAB Listeners and Spotify Listeners. We've summarized these metrics for a convenient overview, but please note that they're not defined the same way and should hence be analyzed separately. Everywhere a total is provided, you can also see breakdowns on hover.
YouTube doesn't provide a metric for viewers.
Metric | Measuring | Provided by | Definition |
|---|---|---|---|
IAB Listeners | All RSS | Podspace | Count of unique IP + user agent pair (see full definition here) |
Spotify Listeners | Spotify video shows | Spotify | Unique people that played or downloaded an episode (see full definition here) |
Breakdowns
Podspace also provide various breakdowns of your audience.
Reach
Unique listeners reached for the specific time period by day, week or month.
Episodes
Episode by episode comparison of listeners over time from release.
Geography
Regions where your listeners are located, in total number and share of audience.
Devices
The players where your audience listen to your show(s).
Demographics
Gender and age splits of your audience.
The difference between Space and Podcast stats
The difference between the Space and Podcast level stats is that for the Space the metrics are displayed for all your Podcasts combined, whereas the Podcasts stats only show metrics for the specific Podcast in question. For listenings the Space level is just an aggregation of metrics from each Podcast. Listeners work a bit different since one listener might have listened to many Podcasts in the network and hence can't be summarized from all Podcasts.
On the Space level, we provide listener breakdowns per reach, geography and devices.
Exporting data
It's possible to export all stats breakdowns as csv. To do this, go to the dashboard you're interested in and click the "Export" button.